Westpac plans to drop the BOM on parochial Victorians
After all Westpac has pulled itself from near bankruptcy in the early nineties to be a contender Australia’s biggest bank. Mainly at the cost of its mortgage holders, during the Global Financial Crisis, and the “Banana smoothie” scandal. [Free publicity is good publicity, and who doesn't like a banana smoothie Gail, right?] So there’s a missed branding opportunity. “The Banana Smoothie Bank”. [smoothie in more ways than one it would seem]


15/04/2012 
