Rams Home Loans as part of the new mortgage landscape

Rams Home Loans are advertising low loan rates again, after a quiet year for all non bank lenders due to scare mortgage funding due to the global Financial crisis. [the one that Australia largely avoided].

And like many of its securitised cousins it is now controlled by one of the big four banks.

RAMS chose to list after private equity players appeared reluctant to meet its $1 billion takeover asking price, right at the top of the mortgage market.

That would have been the sale of the century as it value was battered with no way of getting funding. But now things are looking rosy for securitised lenders with the banks looking to increase their margins on home lending, as the non bank secture has a tiny 5% market share. So the banks can afford to be thick skinned about criticism of profit gouging, because their is no one in the home loan market who can hurt them in the market.

I have also noticed Rams Home Loans looking for franchises again and that could be a good deal for years to come.

Rick Adlam

About: Rick Adlam:
Rick Adlam has been helping clients with home loan finance since 1985 when he was home consultant with AV Jennings. Rick started Equity Home Loans in 1996 to help homeowners become property investors. Rick currently consults in the development of Mr Mortgage for mortgage brokers and HomeMate for new home buyers.
Website:http://www.mrmortgage.com.au
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About Rick Adlam

Rick Adlam has been helping clients with home loan finance since 1985 when he was home consultant with AV Jennings. Rick started Equity Home Loans in 1996 to help homeowners become property investors. Rick currently consults in the development of Mr Mortgage for mortgage brokers and HomeMate for new home buyers.

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