Jerry Seinfeld doing ads for local Australian mortgage home loan lender
24/03/2012 
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Mortgage home loan lender Newcastle Greater Building Society gets comedian and sitcom star Jerry Seinfeld is to appear in their new TV commercials.
The multi-million-dollar ad campaign featuring Jerry Seinfeld for the mortgage home loans provider will only shown in the Newcastle regional New South Wales and on the Gold Coast area in Queensland, Australia
Apparently Jerry likes the smell of money. This will be the third ad he has done, with the other two being for Microsoft and AMEX credit cards. OK, Microsoft is not a bank, but in the US right now that’s a good thing. Then again Microsoft is as safe as houses and does have a license to print money with its grip on desktop office suite products.<a
No ones saying how the wealthy comedian's fortunes have fared in the US credit crunch, but “safe” investments like banks and financial firms have been hit hard in the US mortgage meltdown, so who knows?
So is this a coup for a Newcastle financial services provider or just a sign of how far former stars will travel to get a pay-check these days to pay the mortgage and put food on the table in these uncertain times.
Well, not far apparently. The 15 commercials were filmed in the US in Cedarhurst, Long Island, which had road lines and street signs replaced to make it look like Newcastle, [yes, we've all seen ads like this, where you think “I didn’t know that we built homes in Australia like that”.]
Mortgage Money Talks
The home loans lender wanted a celebrity for a new customer testimonial campaign where punters explained why they liked it more than a bank.
“We didn’t want any old celebrity and Seinfeld was on top of our list – but we never, ever expected him to say yes,” spokesman Craig Eardley said.
“We emailed a proposal to his manager and followed it up with a call – and they said, ‘Yes’.
Rick Adlam has been helping clients with home loan finance since 1985 when he was home consultant with AV Jennings. Rick started Equity Home Loans in 1996 to help homeowners become property investors. Rick currently consults in the development of Mr Mortgage for mortgage brokers and HomeMate for new home buyers.
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